I know I know, heavily debated topic but hear me out.

I just swapped some champion double platinum plugs into my disco last night to replace the crappy copper ones I had in there.

Well, today I met the owner of a local shop that specializes in land rovers. Pretty much the only reputable LR shop around. Anyway, he said to throw the champions in the trash and start using E3's. Says despite their kimmicky appeal he has had great luck with them and is going to start putting them in all their cars.

Has anyone used these and have anything to report?