Today JLR announced the 2025 Defender 110 Beach Break Edition. It is basically just a P300 S in Tasman Blue with colored graphics similar to the County Pack, and the fake 20" steel lookalike wheels. The graphics are inspired by the beaches of Montauk NY, Malibu CA, and the North Shore of Oahu, HI. It is limited to 20 units priced at $71,700 and only available in North America. I've linked the press release below.

Why would anyone want this? The orange graphics over Tasman Blue look tacky to me.

https://media.landrover.com/en-us/ne...ch-break-model

 

That's funny. They're starting the special editions to stimulate sales. I wonder if demand is flattening or decreasing for Defenders.

I admit as dumb as they are I actually really like the look of the 20" alloy fake steelies..

 

I am not ready to accept 70's styling cues as anything other than tacky. The Defender was always intended to be a modern take on a classic rather than a throwback. Is it really necessary to dress it in retro drag?

I noticed that the Bronco's can be had with fake steel wheels too, just as unsuccessfully.

 

I agree - I do like how they look, but its trying to be something that it isn't.

 

The good news is there will only be 20 of these. That's still 20 too many, but at least it's mercifully low.

 

The point of this thing escapes me.

 

It's funny, but any "beach break" Defender for me would hopefully have additional rust protection! It's not the salt water from the sand, it's the salt in the air that will wear on the metal over time. Maybe add some type of enhanced corrosion protection in the package! I like the white rims, although I don't get why JLR showcased their lack of understanding how the extra 1/2 inch sidewall on the smaller 19"s would have been better if you need to deflate an oversized 20" rim stuck in the sand. I note they likely snapped the pic when the tide was incoming (as there is no wet sand below the Defender). Anything going to a beach can have the front recovery hook added in there too, particularly if you don't calculate an incoming tide is going to loosen the sand a distance from shore, so you may look safe, but it's going to be soft. A beach brings everyone, but saying "beach break" you get surfers. For the surfer, JLR could have made this special Defender with the rear window/glass on the swing gate door either fully removable or somehow go down - that would have been very creative!! (that way you can throw your surfboard in the back and flag it if you must, but otherwise just head to the lineup slowly, behind all the 4Runners and trucks with boards sticking out the back). There are surely those that reason no JLR car purchase is ever to be deemed "practical." But in the JLR world of car models, once you are in that category of buyers anyways, the Defender owner is most likely to be the most practical of the bunch. If you sell us a hammer we're going to hit stuff with it. From a marketing standpoint, I find stuff like this distracting for JLR. They should focus on managing their supply chain (for parts) and fitting their 18" rim to the P400 engine. Nothing would be a better marketing tool (and success) than a Defender that could buy a host of different All Terrain Off Road tires. That would be time well spent. But until then, this looks nice!

 

LOL...I totally agree that the orange stripes over the blue is very tacky...Maybe this tackiness explain the limited number of 20.

 

 

The Rugby World Cup was in France a year or two ago. Defender was a sponsor and had a special release. I'm not opposed to these limited liveries.