Cheers all,

I've been chatting with two locals dealers who have Defender X's in my ideal spec.
One has it in stock and the other has one in transit for delivery any day now.

I've started by asking for $5k off MSRP.
No trade in. Finance purchase through dealer.

The most I've received in return is $1k off from the dealer who has one in transit.
If I make the deal before it arrives no additional dealer add on.
If not they add ceramic coat and window tint which I have zero interest in because I have my own plans for it.

I've been able to get over $5k from other luxury brands so I had thought my offer was fair for both sides.
What is everyone's thoughts? Am I in left field or is my offer something I should hold strong on?

TIA

 

At this moment in time with the tariff situation, and probably little to no pre-tariff inventory left, yes, I think you are expecting too much.

 

Agree. Expected 3% bump coming in June due to tariffs. I would take the $1k and 86 the add-ons.

 

The "New Defender" is JLR's best selling vehicle at the moment. Demand is currently greater than supply.
So yes, you are asking too much.

 

My local dealer still has '24 models on the lot - even a Tasman V8 110 that I really would like to convince the wife to upgrade to. Those 24's are the only ones that would even be in the realm of negotiating a price reduction on, and only for those that have > 90 days on market. The floor plan interest on those vehicles is telling the dealers that the metal needs to move.

Asking for cash off a vehicle that just arrived on the showroom floor, or even more laughably - a vehicle that has to be ordered, is simply nonsense. Always remember that you might not be willing to pay MSRP - but if the last few years have taught us anything - the average American debt-addicted consumer is more than willing to put themselves into a ruinous overleveraged debt situation to get a new set of wheels. It's how you end up with people owing $75k on a Kia Telluride.

The dealer really has no reason to sell you a vehicle that he knows he can sell to 5 other people for more.

Of course if we're talking about a BMW XM then forget everything I just said and offer the dealer $50k off sticker and watch them run to the finance office as fast as they can before you change your mind.

 

JLR dealers really prefer to lease so aren't willing to budge much on outright sales. Much better off getting a low mileage one just off lease.

 

If they offered you $1k off, and it is the vehicle you want, grab it. You will not get $5k off a new Defender anywhere.

 

To put it bluntly, yes, you're asking for too much. If you were paying cash, you might get a bit more off. I thought I was lucky to get $500.00 off when I ordered my Defender back in October 2020, so it was right when it came out.

 

Of the 2 dealers I contacted one has 80 Defender 110's and the other has 60.
Sounds like the supply is there in these two cases.

 

Im not sure if you've ordered before but more times than not that's what I choose to do since im very specific in the options and color I want.
In all cases Ive been able to purchase at or under invoice. "Laughable" is not even trying.

The first offer I made for the truck on the lot was on the second of April and it's still available. I hope they're really going to stick it to whomever buys because if they dont I would have been the better sale.