I'm buying a 2024 110 P400, S or X-Dynamic SE, is paying sticker the norm? For instance on my previous vehicle (TRX), 99% of dealers were charging over sticker but there were 3-4 that offered heavy discounts under sticker, and a few that would sell you at sticker. If all the dealers are doing sticker or over sticker, then I won't bother looking, otherwise please educate me! Thanks!

 

My experience is that it's MSRP for anything on the lot - of which today there are only 6. And/or you have one built for you the way you want it, also at MSRP.
I haven't seen any discounted Defenders in my area yet.

 

I purchased a 2024 SE V8 the end of October. The dealer had it marked up over msrp. We paid sticker with a little negotiation. They had a used 2023 V6 with 500 miles which they sold new and the owner died and spouse sold it back to them. They wanted the original sticker price. Crazy times we are living in.

 

Paid MSRP for my spec-ordered 2024 X-dynamic SE last month. LR financial ran a promo for 4.9% up to 60 months so happy with delivery timing. Lower rate than any local credit unions.

 

Can you compare the difference in ride comfort between your defenders? Does the v8 ride rougher?

 

Paid invoice for my D90S ordered in April. Arrived in August.

 

My SE has the air suspension. The ride is great on and off road. Ride is nicer than our Audi Q8.

 

Thanks everyone for your replies. I bought one for a couple hundred bucks off MSRP and got all those useless dealer add-ons thrown in for free. I'm sure somebody who has more time and patience than me could get $1-2k off pretty easily, for what it's worth. I have a feeling 2024's will be discounted in the coming months, but whatever, I got my Defender!