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Maybe it's just a preemptive strike! They know the problems are inevitable and they're just covering their bases. We'll all get one when they get around to it.
(For the record, I've had zero problems in 40,000 miles. But it's fun to make sport of JLR reliability anyway. Whistling past the graveyard.)
My experience with the folks in the NA office were always good. I had the issue with my wife's Disco 1 (back in the late 90's, I suspect all the nice folk from then are dead by now), not reliability but availability of parts after a collision. Took a year to get the rear axel case and for a year Land Rover NA gave us a replacement new car, changed out monthly a similar letter and a $500 gift certificate, hats and patches, and the recovery kit. So I was very pleased to get the swag, cars and letter. I would have been less impressed with just a letter. Still have the hat, never wear it, it is white.