2020 Defender Talk about the new 2020 Land Rover Defender
Sponsored by:
Sponsored by:

Dealer makeup. Still a thing?

Thread Tools
 
Search this Thread
 
  #1  
Old 05-10-2021, 08:20 PM
matthewjlove's Avatar
Drifting
Thread Starter
Join Date: Oct 2018
Posts: 31
Received 10 Likes on 5 Posts
Default Dealer makeup. Still a thing?

Hey all!

Girlfriends discovery’s lease is coming to and end. We’re looking at moving over into a defender.

here in Los Angeles some of the dealers want 20k over sticker.

have no problems traveling out of state to pick one up.. curious what people are seeing.

 
The following 2 users liked this post by matthewjlove:
angelboing (05-11-2021), cdhappy (05-03-2022)
  #2  
Old 05-10-2021, 08:27 PM
Barstoolman1127's Avatar
Mudding
Join Date: Feb 2021
Posts: 160
Received 116 Likes on 58 Posts
Default

Originally Posted by matthewjlove
Hey all!

Girlfriends discovery’s lease is coming to and end. We’re looking at moving over into a defender.

here in Los Angeles some of the dealers want 20k over sticker.

have no problems traveling out of state to pick one up.. curious what people are seeing.
Bought a 90, at the end of March.....my son, bought a 110, at the beginning of March. We each got $2,000 off.. I'm out in Thousand Oaks.
 
The following 3 users liked this post by Barstoolman1127:
angelboing (05-11-2021), cdhappy (05-03-2022), matthewjlove (05-10-2021)
  #3  
Old 05-10-2021, 09:14 PM
AvoTow's Avatar
Three Wheeling
Join Date: May 2021
Posts: 57
Received 20 Likes on 13 Posts
Default

I'm in Santa Paula, about an hour north of LA and 25min from TO. I went to Ventura JLR and they said on the lot Defenders were $10k over sticker and MSRP if I ordered with them. I placed my order.
 
  #4  
Old 05-10-2021, 09:53 PM
Barstoolman1127's Avatar
Mudding
Join Date: Feb 2021
Posts: 160
Received 116 Likes on 58 Posts
Default

Originally Posted by AvoTow
I'm in Santa Paula, about an hour north of LA and 25min from TO. I went to Ventura JLR and they said on the lot Defenders were $10k over sticker and MSRP if I ordered with them. I placed my order.
Call Land Rover Thousand Oaks......speak with Darriin...he'll take care of you. Tell him you're Robert's friend
 
The following 3 users liked this post by Barstoolman1127:
angelboing (05-11-2021), AvoTow (05-11-2021), cdhappy (05-03-2022)
  #5  
Old 05-10-2021, 10:17 PM
BRW110's Avatar
Three Wheeling
Join Date: Apr 2021
Posts: 93
Likes: 0
Received 55 Likes on 37 Posts
Default

I bought mine off the lot. It was a customer order that they chose not to take. It is a pretty base model 110. Was able to get about $3K total off MSRP. It had been on the lot for a little over a week, but was still surprised to get the discount.

 
  #6  
Old 05-11-2021, 10:28 AM
mgsp's Avatar
4wd Low
Join Date: May 2021
Posts: 10
Likes: 0
Received 5 Likes on 3 Posts
Default

Been shopping in LA for a few months. Depends on the model but you should be able to find one without markup very easy. Look at the dealers in the valley or OC. Just don't go to Hornburg, they're ridiculous for many reasons. I ended up getting my perfect X in Cerritos, small quirky dealership but good experience.
 
  #7  
Old 05-11-2021, 06:08 PM
matthewjlove's Avatar
Drifting
Thread Starter
Join Date: Oct 2018
Posts: 31
Received 10 Likes on 5 Posts
Default

Thanks everyone !

Cerritos offered us MSRP with no markup on an ordered defender.

still shopping around but always a good sign!
 
  #8  
Old 05-11-2021, 07:06 PM
Ehloo's Avatar
Winching
Join Date: Dec 2020
Posts: 577
Received 161 Likes on 114 Posts
Default

with supply chain issues of the microchips i wouldn’t be suprised there is mark ups please overall demand for the vehicle

i took my bmw in for service and there was very few cars on the lot. never seen it like this before

but for reference i got 6 percent off in Dec last year plus the 2k dealer allowance

 
  #9  
Old 05-11-2021, 09:41 PM
Juancl's Avatar
Rock Crawling
Join Date: Sep 2017
Location: South Florida
Posts: 294
Received 140 Likes on 88 Posts
Default

Down here in South FL they are also marking up over MSRP. I ordered mine from the Salt Lake City UT dealer as I wanted to pick up there and do some fun road trips in UT and across the country before bringing it to FL. So far best dealer experience I have had and was able to get a couple % points off MSRP (this was back in January when I ordered). Happy to connect you with my CA.
 
The following 2 users liked this post by Juancl:
markjlr (04-28-2022), rangeallblack (04-28-2022)
  #10  
Old 05-12-2021, 08:04 AM
NoGaBiker's Avatar
Pro Wrench
Join Date: Feb 2021
Location: Atlanta, GA
Posts: 1,331
Received 1,394 Likes on 688 Posts
Default

One salesperson at my dealer uses makeup, so it's still a thing. But most don't.



 
The following 5 users liked this post by NoGaBiker:
BulldogDefender (04-28-2022), mreloc (05-13-2021), Nyradiogirl (04-28-2022), tkiel (05-03-2022), WTFChuck (04-28-2022)


Quick Reply: Dealer makeup. Still a thing?



All times are GMT -5. The time now is 02:45 AM.