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Dealer makeup. Still a thing?

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Old May 10, 2021 | 08:20 PM
  #1  
matthewjlove's Avatar
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Default Dealer makeup. Still a thing?

Hey all!

Girlfriends discovery’s lease is coming to and end. We’re looking at moving over into a defender.

here in Los Angeles some of the dealers want 20k over sticker.

have no problems traveling out of state to pick one up.. curious what people are seeing.

 
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Old May 10, 2021 | 08:27 PM
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Originally Posted by matthewjlove
Hey all!

Girlfriends discovery’s lease is coming to and end. We’re looking at moving over into a defender.

here in Los Angeles some of the dealers want 20k over sticker.

have no problems traveling out of state to pick one up.. curious what people are seeing.
Bought a 90, at the end of March.....my son, bought a 110, at the beginning of March. We each got $2,000 off.. I'm out in Thousand Oaks.
 
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Old May 10, 2021 | 09:14 PM
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I'm in Santa Paula, about an hour north of LA and 25min from TO. I went to Ventura JLR and they said on the lot Defenders were $10k over sticker and MSRP if I ordered with them. I placed my order.
 
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Old May 10, 2021 | 09:53 PM
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Originally Posted by AvoTow
I'm in Santa Paula, about an hour north of LA and 25min from TO. I went to Ventura JLR and they said on the lot Defenders were $10k over sticker and MSRP if I ordered with them. I placed my order.
Call Land Rover Thousand Oaks......speak with Darriin...he'll take care of you. Tell him you're Robert's friend
 
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Old May 10, 2021 | 10:17 PM
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I bought mine off the lot. It was a customer order that they chose not to take. It is a pretty base model 110. Was able to get about $3K total off MSRP. It had been on the lot for a little over a week, but was still surprised to get the discount.

 
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Old May 11, 2021 | 10:28 AM
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Been shopping in LA for a few months. Depends on the model but you should be able to find one without markup very easy. Look at the dealers in the valley or OC. Just don't go to Hornburg, they're ridiculous for many reasons. I ended up getting my perfect X in Cerritos, small quirky dealership but good experience.
 
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Old May 11, 2021 | 06:08 PM
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Thanks everyone !

Cerritos offered us MSRP with no markup on an ordered defender.

still shopping around but always a good sign!
 
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Old May 11, 2021 | 07:06 PM
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with supply chain issues of the microchips i wouldn’t be suprised there is mark ups please overall demand for the vehicle

i took my bmw in for service and there was very few cars on the lot. never seen it like this before

but for reference i got 6 percent off in Dec last year plus the 2k dealer allowance

 
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Old May 11, 2021 | 09:41 PM
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Down here in South FL they are also marking up over MSRP. I ordered mine from the Salt Lake City UT dealer as I wanted to pick up there and do some fun road trips in UT and across the country before bringing it to FL. So far best dealer experience I have had and was able to get a couple % points off MSRP (this was back in January when I ordered). Happy to connect you with my CA.
 
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Old May 12, 2021 | 08:04 AM
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One salesperson at my dealer uses makeup, so it's still a thing. But most don't.



 
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