Defender becoming it's own brand, Land Rover phased out
#1
04-19-2023 | 07:16 PM
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Mudding
Joined: Oct 2020
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Defender becoming it's own brand, Land Rover phased out
Interesting changes coming with elimination of Land Rover branding. Kind of sad but it really speaks to the massive hit the Defender has become.
https://www.motortrend.com/news/jagu...very-defender/
https://www.motortrend.com/news/jagu...very-defender/
Last edited by JMF20; 04-19-2023 at 07:24 PM.
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notourist (04-20-2023)
Popular Reply
04-19-2023, 08:45 PM
Three Wheeling
Joined: Jul 2021
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I work in marketing, and this is nothing but pure marketing spin. Of all the things to focus and spend vital resources on at a time when they need to get everything right (quality issues, supply issues, dealer issues, etc), they decide to go the ol’ smoke and (not ClearSight because they’re out of chips) mirrors route. I wish them luck.
#3
04-19-2023 | 08:23 PM
Rock Crawling
Joined: Jan 2023
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From: North of Toronto
A spokesperson added, somewhat confusingly: "Land Rover will remain. It is strong, well known and we will use that collective strength to give our brands authenticity and purpose. The Land Rover name remain on our vehicles, reinforcing our all terrain credentials and technology capabilities."
#4
04-19-2023 | 08:28 PM
Pro Wrench
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A spokesperson added, somewhat confusingly: "Land Rover will remain. It is strong, well known and we will use that collective strength to give our brands authenticity and purpose. The Land Rover name remain on our vehicles, reinforcing our all terrain credentials and technology capabilities."
JRRDD
Last edited by _Allegedly; 04-20-2023 at 07:41 AM.
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#5
04-19-2023 | 08:45 PM
Three Wheeling
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I work in marketing, and this is nothing but pure marketing spin. Of all the things to focus and spend vital resources on at a time when they need to get everything right (quality issues, supply issues, dealer issues, etc), they decide to go the ol’ smoke and (not ClearSight because they’re out of chips) mirrors route. I wish them luck.
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#6
04-19-2023 | 09:11 PM
Three Wheeling
Joined: Aug 2018
Posts: 66
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From: Auburn, AL
I just don’t get it…
Is chevy dropping chevy and making Tahoe a brand, suburban a brand, corvette a brand?
is ford dropping the ford name and making bronco a brand, explorer a brand, mustang a brand?
Someone explain this to me so I can understand. How are people in charge getting dumber?
why don’t they spend $15 billion on ways to make their vehicles more reliable?
Is chevy dropping chevy and making Tahoe a brand, suburban a brand, corvette a brand?
is ford dropping the ford name and making bronco a brand, explorer a brand, mustang a brand?
Someone explain this to me so I can understand. How are people in charge getting dumber?
why don’t they spend $15 billion on ways to make their vehicles more reliable?
#7
04-19-2023 | 09:20 PM
Pro Wrench
Joined: Oct 2007
Posts: 1,976
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From: Pacific NW
Sorry, but these people are f-ing moronic to do this.
Why take a brand and destroy it like this.
Hopefully it's a meaningless press release.
BTW the problem is obvious. Just sell off Jag, kill the non sellers, keep Defender, RR, RRS... Done !
Why take a brand and destroy it like this.
Hopefully it's a meaningless press release.
BTW the problem is obvious. Just sell off Jag, kill the non sellers, keep Defender, RR, RRS... Done !
Last edited by nashvegas; 04-19-2023 at 09:27 PM.
#8
04-19-2023 | 09:55 PM
Pro Wrench
Joined: Jun 2021
Posts: 1,553
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I don't know. What car company wouldn't give such a hot product a dedicated building? Hours will probably be by appointment only.
Last edited by _Allegedly; 04-19-2023 at 10:11 PM.
#9
04-20-2023 | 06:15 AM
Mudding
Joined: Dec 2022
Posts: 111
Likes: 78
Anyone remember the Acura Legend?
Honda did just the opposite with the "Legend" brand. They had conducted studies and found the "Legend" nameplate had a higher recognition than the "Acura" brand did....So they eliminated the Legend nameplate. Proved to work out well for them....Bet ya gotta think real hard as to what they rebadged the big sedan as? I think it was the RL?
Honda did just the opposite with the "Legend" brand. They had conducted studies and found the "Legend" nameplate had a higher recognition than the "Acura" brand did....So they eliminated the Legend nameplate. Proved to work out well for them....Bet ya gotta think real hard as to what they rebadged the big sedan as? I think it was the RL?
#10
04-20-2023 | 06:43 AM
Mudding
Joined: Jul 2021
Posts: 218
Likes: 158
From: DC
I just don’t get it…
Is chevy dropping chevy and making Tahoe a brand, suburban a brand, corvette a brand?
is ford dropping the ford name and making bronco a brand, explorer a brand, mustang a brand?
Someone explain this to me so I can understand. How are people in charge getting dumber?
why don’t they spend $15 billion on ways to make their vehicles more reliable?
Is chevy dropping chevy and making Tahoe a brand, suburban a brand, corvette a brand?
is ford dropping the ford name and making bronco a brand, explorer a brand, mustang a brand?
Someone explain this to me so I can understand. How are people in charge getting dumber?
why don’t they spend $15 billion on ways to make their vehicles more reliable?