The brand is not going anywhere

https://www.driving.co.uk/news/land-...-spokesperson/

 

Really don’t like this. I actually still think it was weird to turn Ram into a brand. I’m used to saying “I drive a model_name”. So like, I drive a Range Rover Sport or, I drive a Defender. Now it’ll be, “I drive a Sport” 😂

 

There's another thing to consider here too. The Defender only became the Defender in 1983. Before that the utility models had no model name, the brand name and model name being the same. People just called them a Land Rover, as they had done since 1948.

 

Thinking about it, l am not sure most buyers of the current Defender will be interested in whether it's called a Land Rover Defender or JLR Defender

Most die hard fans who care about this sort of thing, own the old model, which will always be a Land Rover Defender.

Every one l've met who owns the new model, refers to it as a "Defender" and not a "Land Rover Defender"

Whereas people l know with the old version, tend to refer to it as their "Land Rover"

 

JLR would be mad to lose the "Land Rover" brand name, or sell it off so it suffers the same fate as MG.

Here is great piece on "Grizzly Torque". a 57 Series I that crossed the globe. Gotta love those jerry cans....

https://www.hemmings.com/stories/gri...&utm_campaign=

 

There it is.








I get the rocks for the Defender.

I understand that Discovery has died and gone to heaven.

But WTH is the ratty hair and water drops for the RR?

 

As a die hard Acura/Honda fan, I must say i couldn't disagree wit this more. The Legend was such a great car and built a brand for itself that people yes began to notice the legend name more than Acura. They dropped 'storied' names like Legend in place for RL, and Integra in place for RSX/TSX eventually. Arguably they're seeing the light, as the Integra is back and is the only vehicle in their line up with a real name. And its selling like hot cakes (for now). Cadillac did the same with the XTS LS TX whatever the ef. When they too had storied names like Deville, Eldorado, etc. And even they're starting real names again with the EVs: Lyricq. Escalade was was a real name that never went anywhere and is probably the poster child of a model name surpassing the brand name for recognition and credibility. No one gives a **** if u own a Cadillac, but to say you have an escalade, people know what that is and have a POV. (recognition).

That said I have no problem with 'sub brands.' There are multiple broncos. Rumors of a 4 door EV Mustang (Sedan not crossover thingy). Chevy is talking about a Corvette SUV for a while now. But Chevy and Ford will never go anywhere. Theres too much cache in the brand name, and frankly There is with Land rover as well. So I'm not sure why they chose to do this.

The results in practice I dont think anyone gave a **** and were gonna buy them anyway. But over time Acura has as a brand gone down hill in terms of recognition and prestige. The RL and the RLX that came after it were both completely anonymous and largely forgotten/never sold well after the Legend name was killed.

While I don't agree with this brand move either (LR dropped in favor of these three), I have to say the opposite didn't work as well.

I say give cars a brand, and give each a real name. That builds a brand in and of itself over time. There is a reason why ford bought back the 'bronco' and chevy keeps recycling things like Malibu/Blazer, etc. Embrace the model name's own lineage, but that doesn't mean the brand should step aside

 

Why not do the corporate rebranding properly

Why call them "cars" at all. How about re branding the entire range as "Personal Mobility Solutions"

Although it wouldn't fit on the bonnet/hood. "Defender" letters only just fit.

You'd have to shorten it to P M S

Land Rover P M S
That would work