Ice cold. Ineos takes the first LR ever and does this with it.
This has to be the most brutal low-key dis in auto history. At some point during the video you just have to pause it and try to wrap your head around how could LR let this happen.
I thought the opposite. The new owner clearly has reverence for the original intent of the Land Rover and set out to experience that original spirit of the first Land Rover. Great video regardless, thank you for sharing!
When Jim Ratcliffe does it after copying the the Defender design, beating Land Rover's trademark infringement suit, and then laughs about using it to promote his Grenadier "support vehicles" then goes on to say Ineos is the true descendant of this original Landy...
This was deliberate and he's laughing his *** off about it. Rightfully so.
I enjoyed the video; thanks for posting it!
The only other person I can think of who would've done well by JUE is Brian Bashall, of the Dunsfold collection. I think they're really the default unofficial official Land Rover museum anyway.
The only other person I can think of who would've done well by JUE is Brian Bashall, of the Dunsfold collection. I think they're really the default unofficial official Land Rover museum anyway.
not really a dis to me, more should be a disappointment that JLR/Tata Motors doesn't seem to care about it anymore. I will say as an American until I started researching off road capable vehicles the Defender and JLR in general were more the 'bad guys SUV they drove in formation' or some other type of thing, not the off-roader machine that its history is. Jeep is everywhere, Defender and its history isn't until you find the tribe of folks who know about it
Excellent video summary of the first LR, and why the Grenadier is out there. Clearly the production of the Grenadier was a huge undertaking, and you understand better how & why it was done when as you learn more about how devoted Jim is to off road SUVs. I think the Grenadier will do well, mostly because the Grenadier is built to last (and so it will). Today's ICE cars have a tinge of disposable intent; they look good, but they are more than likely built to last just so long, and thus allow for consumers to (darn it) update to an EV model within a decade. The Grenadier is no "in between" model, and I think their ICE model will be running for decades. I can't wait to actually see and test drive a Grenadier!


