more in line with what "traditional" defender/discovery owners want.


Looks like Land Rover feels there is a market for the upscale "rugged/utilitarian" segment....not surprising since the Jeep JK sold 210,715 units world-wide, up 40k from the previous year, and Tata is looking at expanding JK production. Land Rover could easily make a nice profit in this segment if it plays its cards right, even if it may not match, nor want, the volume.


If this is true, it's good news for Rover fans:


Next Land Rover Defender to Spawn Entire Family of Models