I just thought I'd mention a glaring error in the Atlantic British website regarding DII fuel pumps. As we know, there are just two fuel pumps available for the DII and the one you need depends on whether you have secondary air or not. In an effort to make identifying your particular fuel pump Atlantic British has a neat video where Jim, the tech guy clearly points out the two different versions. He NEVER specifically says which pump goes with the secondary air equipped vehicle. Instead he recommends you call and speak to a representative.

I sold a customer a fuel pump a couple of weeks ago. It was taken from the '03 DII that I just finished parting out. The truck had secondary air. The customer said his '01 had secondary air and so I sent him WFX101060. The fuel pump that came out of the '03 with secondary air. I've sold several dozen of these fuel pumps taken from vehicles equipped with secondary air so I feel pretty certain about which pump goes with which truck. The customer wanted to make sure he was getting the right pump so I mentioned he should take a look at the Atlantic British website where they had good pictures and a video (I hadn't watched the video or looked at the website before making the recommendation).

Boy, was recommending the AB website a mistake. Not only did they have the two pumps, WFX101060 and WFX101070 misidentified but, when I called to speak to a rep, it was clear he had NO IDEA which pump belonged to which truck. A second call, in an attempt to speak to Eric Risdon (my usual go to person at AB) failed and I was handed over to Dave. After going over the error with Dave I was informed that it would be a couple of weeks before any corrections could be made. He said it was clear there was an error and some confusion but that the person handling the website was away and nothing would be done until his return.

Meanwhile, I went to the Rovers North website where, lo and behold, if you type in WFX101060 YOU GET THE CORRECT INFORMATION. It's really a shame when people rely on a fixture in the Rover community like AB and they can't even be bothered to stay informed about the products they sell.

So, a word to the wise. Be very careful when you're on any website, even one you thought you could trust, when gathering information or buying parts for your truck.

 

unfortunate you are correct when dealing with LR 1/2 the time you will get the wrong part if you do not take the inattentive to get the correct part number an educate yourself before call.
a for instance every site says my p-38 takes a boshe fuel pump because the serial number is higher than A401 but it is a gems.
My 73 jeep commando's according to auto zone and advance they were never made, they say 72 was the last year, somehow i have two 73's.

thats why we deal with people like you, in the know

 

It's a given that you're on your own in a place like Auto Zone but the AB website, with regards to this issue is a joke. The go to the bother of creating a video with their "tech" guy. He holds up the two pumps and, essentially says, this one has one plug, the other has two. Call us and we'll tell you which one you need for secondary air. Call and you get reps who wouldn't know secondary air if is hit them over the head. Then to compound the problem they have pictures with incorrect info under them!

I just don't get how a Rover site could be so poorly vetted.

Rovers North got it right and a dozen or more other websites dealing specifically with Rovers did as well.

Here's the really funny part of all this. Places like eBay now want vendors to include part numbers for the auto parts they sell. This has led many to simply go to the AB website to find out the part numbers for the items they have. The irony here is that where there was once no issue in identifying which pump went with which DII, now descriptions on eBay are all over the map!

Mark and the people at Rovers North must have seen this nonsense coming when they moved away from the Rover part numbers to using their own on their website and catalogs.

 

So out of curiosity I just went to the AB website. They've edited the descriptions of the two pumps so they now provide no information about which one goes which SAI. Wow, now you're utterly at the mercy of a rep who may or may not have a clue! Great.

Why not do what Rovers North does? Type in the part number WFX101060 (pump for SAI) and you get the first screen shot. It says, this part is for vehicles with secondary air. Type in WFX101070 and you're told the part is for vehicles without secondary air. Unfortunately, you also have to deal with the Rovers North part numbers but how hard would it be for AB to make this simple distinction. How hard would it to have been for Jim, their "tech" guy to hold up WFX101060 and say, in the video, this one is for trucks with SAI?

 

Appreciate this timely for me post. Watched that video just a couple of days ago thinking the "experts" there would shed some light on which pump to purchase for a spare. It now appears my time would have been wasted to do as the video recommended.

I'd go as far to say it's a useless/stupid video unless accessing the pump is really necessary to confirm type of pump on my 2004 with SAI. As said, other part sources differentiate pumps by SAI or not and obviously it's much easier for those who may be unsure to look under the hood for SAI.

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The problem with the video is that instead of telling you which pump goes with which application, all it does is show you the difference. Then you're supposed to call or go to their website. If you went to their website before they deleted all the information under the pumps you would have bought the wrong pump. If you called and spoke with a rep all he would have likely done was consult the website and offer you the wrong pump. That's exactly what happened the first time I called AB.

Come on AB, it's not that hard to get so simple a part selection correct. Do you really want to be lumped into the same category as the Advance Auto and Autozones of the world. I would have thought since you were specialists you might actually know what you're offering.

 

BTW, Atlantic British STILL hasn't really corrected the problem with their website and these pumps. In the screenshot below you can see that they are still telling people that WFX101060 is for vehicles WITHOUT SAI and that's just WRONG!

 

Fortunately, on most parts recently, the land rover part number is in the URL:

 

No problem just +FUBAR......

Good to know info and after searching some other part sources usually found PN in URLs as well.

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From microcat