I'm an entrepreneur and have been a professional SEO (search engine optimizer) / SEM (search engine marketer) and PPC campaign administrator since 1997. I've worked with 5k+ clients including household names. I'm lucky because I stumbled into internet marketing when I had my first business setting up local networks for small businesses. A client asked me "What's this internet thing and how to I get my business on it?" I said "I dunno - I'll figure it out." and made them a website. They asked "Ok, great, how will that website make me money?" and I responded "I dunno, I'll figure it out". Nearly 27 years later, I'm still figuring it out. I love what I do because it's a constant process of analysis and experimentation to inform site optimization. My love for testing, troubleshooting and optimizing translates well to owning Land Rovers.