2022 Defender orders taking place now
#1101
#1102
This will be unpopular. It's not easy to have sympathy for dealers but they're in business to make money. They have big overhead; buildings, land, payroll, utilities, insurance, loan payments, etc. They are out of inventory and, aside from service, their cash-flow has dried up. Some will not survive or will be forced to take investors or sell cheap.
Car buyers, in the other hand, are flush with cash. Money is free these days and Defenders are in high demand. Special editions with huge markups for wraps and logos are selling before they get off the boat.
JLR (CFO Mardell) has already said the price is going to have to go up.
"Reposition the value transaction" = you paying more.
Facing all of this with a 9+ month wait-list, no idea when this will normalize, and the possibility that it could easily get much worse, what would you do if you owned the dealership? Probably mark them up $10k.
Car buyers, in the other hand, are flush with cash. Money is free these days and Defenders are in high demand. Special editions with huge markups for wraps and logos are selling before they get off the boat.
JLR (CFO Mardell) has already said the price is going to have to go up.
"Reposition the value transaction" = you paying more.
Facing all of this with a 9+ month wait-list, no idea when this will normalize, and the possibility that it could easily get much worse, what would you do if you owned the dealership? Probably mark them up $10k.
I say weed the weak dealers out, and while we are at it allow at least the possibility of manufacturers to sell direct to consumers (especially as EVs gain market share).
#1103
Unfortunately, I think weeding out the weak would mean we'd lose mostly the smaller independent enthusiast dealers in favor of the corporate chains that would swoop in and pick the carcass.
Here in Orlando our only dealer got bought out by Lithia (massive chain) a while back and it's an abysmal place now. Any question for sales is "not sure check the website" and service is notoriously bad. The dealership is filthy and nobody cares. When you make color selection for your $100k vehicle there, you head to an uncovered $39 folding faux-wood banquet table, that I can only imagine they purchased at Sears, with paint pucks and leather swatches thrown asunder. That's IF you can get your sales guy to walk over instead of just having him pull it up on landrover.com
I went a couple hours away to a family owned dealership that I've had a great experience with. My sales guy let it slip the other day though, they are struggling.
Aside from that, I'm doubtful that JLR corporate could execute better than even many of their worst dealerships if they took over. They aren't exactly a "customer focused" organization.
Lastly, I just don't want the Tesla repair experience layered on top of my British reliability. Even their fanbois tend to complain about it.
To recap, Make America Florida and support small independent dealers.
Last edited by _Allegedly; 09-15-2021 at 08:55 AM.
#1104
Yes, those few states that still don't allow it should be like Florida (shameless plug).
Unfortunately, I think weeding out the weak would mean we'd lose mostly the smaller independent enthusiast dealers in favor of the corporate chains that would swoop in and pick the carcass.
Here in Orlando our only dealer got bought out by Lithia (massive chain) a while back and it's an abysmal place now. Any question for sales is "not sure check the website" and service is notoriously bad. The dealership is filthy and nobody cares. When you make color selection for your $100k vehicle there, you head to an uncovered $39 folding faux-wood banquet table, that I can only imagine they purchased at Sears, with paint pucks and leather swatches thrown asunder. That's IF you can get your sales guy to walk over instead of just having him pull it up on landrover.com
I went a couple hours away to a family owned dealership that I've had a great experience with. My sales guy let it slip the other day though, they are struggling.
Aside from that, I'm doubtful that JLR corporate could execute better than even many of their worst dealerships if they took over. They aren't exactly a "customer focused" organization.
Lastly, I just don't want the Tesla repair experience layered on top of my British reliability. Even their fanbois tend to complain about it.
To recap, Make America Florida and support small independent dealers.
Unfortunately, I think weeding out the weak would mean we'd lose mostly the smaller independent enthusiast dealers in favor of the corporate chains that would swoop in and pick the carcass.
Here in Orlando our only dealer got bought out by Lithia (massive chain) a while back and it's an abysmal place now. Any question for sales is "not sure check the website" and service is notoriously bad. The dealership is filthy and nobody cares. When you make color selection for your $100k vehicle there, you head to an uncovered $39 folding faux-wood banquet table, that I can only imagine they purchased at Sears, with paint pucks and leather swatches thrown asunder. That's IF you can get your sales guy to walk over instead of just having him pull it up on landrover.com
I went a couple hours away to a family owned dealership that I've had a great experience with. My sales guy let it slip the other day though, they are struggling.
Aside from that, I'm doubtful that JLR corporate could execute better than even many of their worst dealerships if they took over. They aren't exactly a "customer focused" organization.
Lastly, I just don't want the Tesla repair experience layered on top of my British reliability. Even their fanbois tend to complain about it.
To recap, Make America Florida and support small independent dealers.
#1105
This will be unpopular. It's not easy to have sympathy for dealers but they're in business to make money. They have big overhead; buildings, land, payroll, utilities, insurance, loan payments, etc. They are out of inventory and, aside from service, their cash-flow has dried up. Some will not survive or will be forced to take investors or sell cheap.
Car buyers, in the other hand, are flush with cash. Money is free these days and Defenders are in high demand. Special editions with huge markups for wraps and logos are selling before they get off the boat.
JLR (CFO Mardell) has already said the price is going to have to go up.
"Reposition the value transaction" = you paying more.
Facing all of this with a 9+ month wait-list, no idea when this will normalize, and the possibility that it could easily get much worse, what would you do if you owned the dealership? Probably mark them up $10k.
Car buyers, in the other hand, are flush with cash. Money is free these days and Defenders are in high demand. Special editions with huge markups for wraps and logos are selling before they get off the boat.
JLR (CFO Mardell) has already said the price is going to have to go up.
"Reposition the value transaction" = you paying more.
Facing all of this with a 9+ month wait-list, no idea when this will normalize, and the possibility that it could easily get much worse, what would you do if you owned the dealership? Probably mark them up $10k.
The following 2 users liked this post by Magnumforc:
Parkstr8 (09-15-2021),
_Allegedly (09-15-2021)
#1106
#1108
The following 3 users liked this post by Elektrapops:
#1109
"Parkstr8 View PostAnyone else pay over sticker?"
My dealer informed me today that a HSE110 I was looking at is going to the auction today with three others because they can get more $$$ there than the already $8k inflated dealership price. That's unreal.
My dealer informed me today that a HSE110 I was looking at is going to the auction today with three others because they can get more $$$ there than the already $8k inflated dealership price. That's unreal.
#1110