Defender just started a TikTok and 193 people care. Yes, it's real.

 

Wow, that's cool! I'll definitely swing by their page and check out their latest updates. Thanks for the heads up!

 

It's not surprising that a big brand like Defender can pull in a crowd on TikTok. As a long-time fan, I'm definitely curious to see what they bring to the platform. On my end, I've been diving into TikTok promotion too and started using tiktok automatic likes to boost visibility and engagement. Even for big brands, these services can be surprisingly useful in getting that extra attention. Exciting times for TikTok promotion!

 

I wonder what the overlap between people who can afford to buy a Defender and people who participate in TikTok is?

I would guess that overlap is vanishingly small - but I'd love to be educated if I'm wrong. Personally, there is a 0% chance I'd be installing that app on any phone that wasn't 100% a burner.

 

Ditto...not a chance in hell!

 

Not doing the Tik-Tok thing either. BTW, isn’t Tik-Tok geared towards 11 year olds eating Tide detergent pods as a challenge? Count me out, not supporting that dopey platform.

 

I actually learn a lot of useful info on tiktok - my feed is mostly wood working, music, and philosophy.. Theres a lot of dumb sh*t on there, but if you don't watch it, then it slowly makes its way out of your feed.

 

TikTok is the new "Google" for many young users. I doubt JLR is expecting to sell many vehicles through it's TT efforts, but if they can start to build familiarity with the brands that's what matters. Also, over 25% of TT users are over the age of 35 and with an estimated 80 million users in the US that isn't something to ignore.

 

This.