Interior has all the style of a 1940s U-Boat ... to each his own I guess. Exterior looks cool.

I watched a video or two about it over the winter when I was trying to settle on something, it was pretty much vaporware at the time so I moved on quickly.

 

They say they use "two-thirds less electronics than comparable vehicles". That part is obvious by the basic controls.

A recent stat puts "electronics" at 40% of the overall build cost of a modern vehicle.

Theoretically, this could help keep the price down and/or pad the margins a bit.

I'm guessing $130k base.

 

I agree - it will be a rich person's play thing primarily - just like the various restomod Defenders that show up in my Instagram feed costing $150,000+ and boasting LS-6 engines and full quilted leather interiors.

But, hey, it's nice to see something new come along in the space.

 

Originally there were reports it would price below the defender and then subsequently I heard pricing would be near a higher spec defender...at $130k its not far off a G Wagon....

 

They are saying 75 to 120k here in the US, the pricing was stated by automotive press in July

 

I would probably be terrible on The Price Is Right. My wife brought home a Jaguar XF when they first came out. I had never seen one before and she got all excited to play "guess what this costs". I was like, "90... it looks like 90".

Her answer was, "well, then I just saved $30,000" and it's fun as hell.

 

In all honesty, the beauty is in the eye of the beholder. What I don't like, could be gold standard for another. However, leaving this aside, and even the price ... what is the dealership network for this vehicle?
I haven't heard much about a dealer network in the US....
Having BMW engines, with their notorious oil consumption issues, I suspect they may need a bit more attention than others ( new engine on a new body ).
Anyways, definitely an interesting vehicle at this point.

 

Just stumbled upon this thread about horn upgrades and I gotta say, it's fascinating to see how the little things can make a big difference in our driving experience. Checking out bosshorn.com, they seem to offer quite the selection! Personally, I believe a horn upgrade can be a game-changer on the road. It's like adding a splash of personality to your vehicle's voice. And let's face it, sometimes you just need that extra "oomph" to grab someone's attention. As for the question posed in the thread, I reckon it's worth investing in a quality horn upgrade if it means better safety and peace of mind while driving.