State-of-the-market for pre-owned Defenders
You have to remember that most dealers won't and can't sell out of their specific geographic areas. Saying there are almost 2,500 around the country isn't a true representation of what's available in local markets.
New to-be owner here. I was never under the impression these Defenders would appreciate off the lot like they have been since about 2021, I'm guessing. You all know that this is squarely because of Covid, right?? If Covid never happened, no way these trucks would command so much money over MSRP. Now that things are getting back to normal it's only logical that the prices would come down or at least not get ridiculous. I'm surprised people are getting panties in a bunch like they thought these were collector pieces right out of the gate. Yes, old defenders hold their value and most go for high prices, so I guess the real factor would be will these Defender 2's hold their value over the next twenty years. Or more realistically, they will be full electric by then and we have yet to even see them come out yet or what kind of value they hold.
Didn't even sell! That's exactly my point. A car is never going to be an investment grade (with exceptions we all know about, such as rare, collectibles, supercars, etc). You will almost always guaranteed to "loose" money, but you get in return the driving experience, design of the car, etc... I get that. The point is how much money you will "loose" when trading in (for the same or other model), and, in that front, I think we all can agree LRs are no Toyotas in holding value. For a little while though, Defenders were crazy appreciating, I dare to say even more than Toyos. That reality is now gone and the famous LR depreciation is coming hard IMO. That said, I love my Defender and have no intention of selling it anytime soon - especially with a steep depreciation ladder. Hell I might even keep it past factory warranty. 

I do think the 90 will become a collector piece in the same way the FJ Cruiser has become a collector piece. There’s just not much (nothing?) else like it and it’s been produced in relatively low numbers; that’s a recipe for a collector piece in the future.
IDK. You may be right since with the old defender the 90 seems to be the preferred choice for collectors. The 90 V8 for sure will be. Nothing like that around now and I doubt in the future.
The reputation of LR is quite unfortunate and does not accurately reflect today's LR products across the line up. Today's LR vehicles are pretty reliable in comparison to other brands. You may believe all the JD Power surveys, but in my opinion, they are to be taken with a grain of salt. I believe LR owners are pretty picky and want perfection, hence their choice and wish to own a LR product. If you want boring and perfect, one cannot beat Toyota and Lexus.
Yes, there are growing pains with every new model, like the A pillar fiasco in the Defender but I find the Defender a pretty reliable and amazingly safe car. I would not be writing this if I did not have a Defender which kept me without a scratch when a tractor trailer hit me from the rear at highway speeds. The depreciation side of the cars is to be expected with any newer vehicles on the market and I must say we all got spoiled the last 2 to 3 years with the inflated value of cars in the market.
Yes, there are growing pains with every new model, like the A pillar fiasco in the Defender but I find the Defender a pretty reliable and amazingly safe car. I would not be writing this if I did not have a Defender which kept me without a scratch when a tractor trailer hit me from the rear at highway speeds. The depreciation side of the cars is to be expected with any newer vehicles on the market and I must say we all got spoiled the last 2 to 3 years with the inflated value of cars in the market.
No reasonable person believed the covid/chip-shortage/low inventory inflated used car price debacle would continue forever. If it's true, I can't imagine anyone being surprised. Expecting a return on investment / windfall in a car you bought as an everyday driver is silly. FWIW, I live in New Orleans and in my area prices don't appear to be falling. Used/CPO'd Defenders are still listed in the mid to high 50s. We bought our '21 P300 for $62k, and it's been a great car. It has 44k miles on it, the only service history is for the "sos battery," oil changes and tire rotations and a windshield, it's never spent a night in the shop. When we ordered the replacement the dealer offered us a same day trade of $48k. We only have the one car, so we couldn't take it and be without transportation until the new one gets here. Our plan is to stop by CarMax on the way to the dealership, get an offer from them, and either trade it in or sell it to carMax. If we get $42k-45k, we'll be pretty happy. The 3 year driving experience has certainly been worth $20k.
Our Defender has been awesome, we put a ton of miles on it early, driving it back from NC where we bought it, 7 road trips from NOLA to Chicago/Green Bay, weekend surfing trips to Florida, holidays in Austin, Houston, San Antonio, over-landing here and there, even a trip to Los Angeles, Vegas, Joshua Tree and the Grand Canyon. This car is awesome, we're just hoping the new one will be as reliable.
We didn't buy the car as an investment or hoping to sell/trade it for close to what we paid, basically driving it for free. We're only getting rid of it because we like to be under warranty.
Our Defender has been awesome, we put a ton of miles on it early, driving it back from NC where we bought it, 7 road trips from NOLA to Chicago/Green Bay, weekend surfing trips to Florida, holidays in Austin, Houston, San Antonio, over-landing here and there, even a trip to Los Angeles, Vegas, Joshua Tree and the Grand Canyon. This car is awesome, we're just hoping the new one will be as reliable.
We didn't buy the car as an investment or hoping to sell/trade it for close to what we paid, basically driving it for free. We're only getting rid of it because we like to be under warranty.
$20k in three years is really not that bad. Looks to me though for the higher spec'd models depreciation hits even harder. It is also interesting to see that if you have a 2020 or 2021 MY and you go to LR website and try to build a similar/same spec to your car, the MSRP will be at least $10k more than what you paid 2 years ago. At least that was my experience in doing that exercise. I know LR increased their prices, but was it really around the $10k mark? That would make me feel less bad if I had to trade in.
Yeah, I agree that the higher spec'd cars tend to depreciate more. But I do a lot of work for MBUSA and that's pretty standard across the industry.
That said, your absolute right about new Defender prices going up. When we ordered our 23.5 in April, with the P300 engine, to start we could pick a 110 Defender (@$55k) or 110 Defender S (@$58.3k). I don't recall all the differences but know we went with the S because the sunroof wasn't an option unless we started spec'ing with the S . Today, the build your own starting price for a 24my P300 110 is $60,600.
Our 23.5my build date was 6/16 with delivery 8/4, but if they "upgrade us" to a 24my, our agreement says we'll have to pay the extra $2k.
We spec'd our 23.5 as much like the 21 as possible, weren't able to get the cloth seats (because we added the cold weather pack?! which was weird) and added Tasmin Blue paint ($700), panoramic sunroof ($1,800), premium lights/fog lights ($600), Urban Pack ($1,600), recovery eyes ($250) and ebony headliner ($400). With $5,300 in extras, it came out to $70,785. So for 23.5my, probably a $3k increase over the 21my price.
FWIW, while deciding on a replacement vehicle, we spec'd a P400 ($81k), an X (($94k) and a RR Sport ($89k - but no build/delivery date available), for what we use the car for, and the price differences, we decided to stick with the P300. The cars I want are expensive AF.
That said, your absolute right about new Defender prices going up. When we ordered our 23.5 in April, with the P300 engine, to start we could pick a 110 Defender (@$55k) or 110 Defender S (@$58.3k). I don't recall all the differences but know we went with the S because the sunroof wasn't an option unless we started spec'ing with the S . Today, the build your own starting price for a 24my P300 110 is $60,600.
Our 23.5my build date was 6/16 with delivery 8/4, but if they "upgrade us" to a 24my, our agreement says we'll have to pay the extra $2k.
We spec'd our 23.5 as much like the 21 as possible, weren't able to get the cloth seats (because we added the cold weather pack?! which was weird) and added Tasmin Blue paint ($700), panoramic sunroof ($1,800), premium lights/fog lights ($600), Urban Pack ($1,600), recovery eyes ($250) and ebony headliner ($400). With $5,300 in extras, it came out to $70,785. So for 23.5my, probably a $3k increase over the 21my price.
FWIW, while deciding on a replacement vehicle, we spec'd a P400 ($81k), an X (($94k) and a RR Sport ($89k - but no build/delivery date available), for what we use the car for, and the price differences, we decided to stick with the P300. The cars I want are expensive AF.


