anyone heard of this chip.
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As competitive as the marketplace is, and considering how engineering budgets have been slashed, and production costs trimmed by making things cheaper... if there was a cheap chip or resistor that could provide the HP gains claimed, or the fuel economy increase claimed, then you can bet that the marketting weasels would have pushed it into the the design in not just one vehicle, but in multiple lines and factories. The people at the factory are NOT stupid. Upper management just doesn't listen to customers as much as they listen to stock analysts.
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As competitive as the marketplace is, and considering how engineering budgets have been slashed, and production costs trimmed by making things cheaper... if there was a cheap chip or resistor that could provide the HP gains claimed, or the fuel economy increase claimed, then you can bet that the marketting weasels would have pushed it into the the design in not just one vehicle, but in multiple lines and factories. The people at the factory are NOT stupid. Upper management just doesn't listen to customers as much as they listen to stock analysts.
as I mentioned on the previous page - tunes can make a large difference in certain situations - most notably on forced induction cars.
there is a lot that goes into engine performance decisions. for instance: placement in your product lineup.
I just sold my 335. stock they make about 320hp (rated at 300). throw a tune/chip on and you have an instant 400hp. People even throw in a $80 resistor mod which simply tricks the motor into increasing boost for a quick ~30hp.
why not make it 400 from the factory? First you obviously have reliability concerns. you have to make sure that the cooling and fuel delivery systems are up to the task 100% of the time in the harshest conditions in 100% of the cars. Second - obviously that would screw up your entire product line. Who would buy an M3 for 20-30K more when a stock 335 makes the same power? Up the M3s power? Then what about the M5?