Not lame, it is a Discovery 3.

I took the badges off the back of mine and put "Discovery" in its place under the handle

 

Interesting...."Luther" is the name of my original 2005 LR3. Junior is the name of the '06 I bought a few years ago.

 

Thinking about doing this on my 2007. For those of you that have replaced the LR3 badging - where did you puchase the Discovery 3 lettering? Thanks.(seems simple enough to swap, but any "how-to" / tips / info also appreciated.)