I'm writing you as a former logger and as someone who as been off-roading and doing recovery for nearly 40 years. In addition to Land Rovers, I also drive a 4WD F-250HD.

Ford is using an extremely irresponsible advertisement, showing vehicle recovery using a chain.
How do you tow a semi-truck out of a ditch? Here's how it's done. [Video]
While I know lots of people do it, it's not safe.
Placing the ad on a 4WD forum where a lot of people are inexperienced in recovery is extremely irresponsible.
Open hooks should never be used for recovery and neither should chain if there's any chance of it becoming a dynamic recovery situation, which the one in the video could easily become. Neither should the gear be looped behind a trailer ball.

I certainly hope Ford will do the right thing and remove the ad before an inexperienced person uses it as an example of vehicle recovery and severely injures or kills themselves or someone else.
Ford is always staging situations for advertisements, it would be simple to use the correct recovery gear (a strap with closed loops and shackles), even if the loggers actually used chain.