For anyone interested, I was curious so did some research. I found the truck on a classifieds site for sale for $18k. It is a safarigard bumper. The description also has a nice wish list for any one wanted to accomplish this look (like me lol). Here's the link:

http://www.floridalandroverclub.com/...1&pkBBid=23904

 

35x12.50 mudders or you're not a man!

Then, 37s, or you're not a man!

Then, 40s, or you're not a man!

Then, 44s, or you're not a man!